Fiona McPhersonWith several businesses under her belt, the founder/designer of iconic childrenswear brand Oishi-M, Okki womenswear and now her new childrenswear label OkkiD, Fiona has tried and tested, researched and experimented with a truck load of different ways to sell online. Moving from working in a business of 20 staff to a lean business model of one and (recently) 3, Fiona has learned to become a time managing ninja. She has also discovered which elements deserve your attention when selling in the online marketplace.